Oct 19

Written by: DrawCard News Editor
Monday, October 19, 2009 

DrawCard has launched SA’s first-ever Estate Agent’s Visa Commissions Card. This innovative incentive card is used to reward estate agents for business referrals, and is the smart alternative to paying agents by cash, cheque or EFT. The card can be used at any point of sale or ATM in the country, thus giving the agent flexibility as to how to spend their hard-earned cash.

The Betterbond Visa Commissions Card provides numerous benefits to Betterbond including corporate branding, payment efficiencies and cost savings. Agents also benefit, as the cards are safer than carrying cash and they get to enjoy banking services without the banking hassle.

The Betterbond incentive programme has already paid out R2.5 million in prizes to estate agents over the past year using the Visa Electron debit card.

The Betterbond Visa Commissions Card won a Gold Assegai award in the ERM Category (Client-focused relationship management programmes and programmes designed to build relationships with other components in the businesses value chain).

Deon Lessing, marketing director of Betterbond, said: "The programme turned out to be a huge success in all areas, clearly giving Betterbond the wanted differentiation in the market. But this could not have been done without the support of DrawCard. Once the final implementation schedule was approved, everything ticked like a fine Swiss watch. The agents love the programme and everything is running very smoothly."